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Aboutme

Property practitioner, and the person behind a small beauty and jewellery collection. Based in Cape Town, working across Johannesburg and international markets.

  • Cape Town
  • Johannesburg
  • International broking
  • Beauty & jewellery
Shaazia Soomar

In my own words

I would rather lose a deal than talk someone into the wrong one. That is the whole business model.

Property is a long game. The client who buys badly this year does not come back, and does not send anyone either. So I would rather be the person who says the numbers do not work — and keeps the relationship — than the one who gets a signature and disappears.

I work across residential sales, investment and asset broking, and buyer representation, in Cape Town and Johannesburg, with international clients buying into South Africa. You deal with me from the first call to the last signature. Nothing gets handed to an assistant, and you never have to chase an office for an answer.

Alongside the property work, I run a small beauty and jewellery collection. It started as an eye for detail and turned into a business with the same rule attached: small runs, chosen by hand, nothing on the shelf I would not wear myself.

How I work

Four things
I hold to.

Not a mission statement. These are the actual rules I run the business on, and you can hold me to all four.

  • 01

    One point of contactYou get me. Not a call centre, not a junior, not a different name on every email.

  • 02

    The number before the pitchValuation, costs and realistic timeline first. If it does not work, I will say so.

  • 03

    Answers within the dayEven when the answer is that I am still waiting on someone else.

  • 04

    Nothing behind your backEvery offer, every counter, every piece of feedback from a viewing comes to you.

The two sides

Where the work
sits day to day.

The property side and the collection are separate businesses that happen to share a standard, and a person.

Property

Residential sales, investment and asset broking, and buyer representation across Cape Town and Johannesburg, including clients buying from outside South Africa.

The collection

Jewellery, beauty and home pieces in small runs. Stock is deliberately limited, and pieces are not repeated once they sell out.

Next step

Start with a conversation.

No obligation, no pressure, and no pitch until I understand what you are actually trying to do.